With many young people continuing to stay away from the multiplex, President's Day weekend failed to reverse the troubling slump at the domestic box office.
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Revenues were down as much as 30% from a year ago, when Valentine's Day led with a $63.1 million opening over the four-day holiday weekend.
Top performer this year was Warner Bros. and Dark Castle's Liam Neeson action pic Unknown, which debuted to an estimated $25.6 million in a surprise victory over DreamWorks and Touchstone's teen entry I Am Number Four.
While a big win for Joel Silver's Dark Castle, which fully financed and produced the $30 million film, Unknown posted the lowest gross for the No. 1 President's Day film since 2006.
A resounding 89% of Unknown's audience was over the age of 25 -- and 54% over the age of 50 -- much the same demo who fueled Neeson's Taken.
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Revenues were down as much as 30% from a year ago, when Valentine's Day led with a $63.1 million opening over the four-day holiday weekend.
Top performer this year was Warner Bros. and Dark Castle's Liam Neeson action pic Unknown, which debuted to an estimated $25.6 million in a surprise victory over DreamWorks and Touchstone's teen entry I Am Number Four.
While a big win for Joel Silver's Dark Castle, which fully financed and produced the $30 million film, Unknown posted the lowest gross for the No. 1 President's Day film since 2006.
A resounding 89% of Unknown's audience was over the age of 25 -- and 54% over the age of 50 -- much the same demo who fueled Neeson's Taken.